The New Website Concept

As you already know, Mammoth Solutions is a Cape Town based web agency and given that we build websites day in and day out, we thought an article that covers how one goes about getting a website up and running would be beneficial, especially if you have never setup a website before and are not sure what is involved.

We’ll cover a few aspects over the next few days or weeks, but to begin for this section (Part 1), we’ll cover finalizing the concept, your target market and the marketing of your website.

The Concept

Right, first things first – before starting the process of building a website, you need to be able to answer the following questions:

  1. What is the website about?
  2. What is the purpose of the website?
  3. Who is your target market?
  4. How will people find out about your website?
  5. How will your website”work for you” i.e. make money for you?

Your web agency WILL NEED this information to:

  • Ensure they quote you accurately
  • Understand your requirements
  • Know what your expectations are
  • Ensure they are able to calculate how much work is involved
  • Build your website

What happens if my Concept is Unique and Top Secret?

We are often approached by companies or individuals looking to build a website that is an income generator for them and in many cases, is a unique concept and for this reason, CONFIDENTIALITY IS KEY.

In these instances, we typically would recommend that a client organize a non-disclosure agreement be signed to ensure both parties are covered. This ensures your mind is at ease for the duration of the project as well as future years while you may still be building your brand.

How do I define my target market and / or WHO is my target market?

Your target market is the people that at the end of the day will increase your traffic or visits to the site and will help keep the site going. They could be members who pay a monthly subscription for information or access to advice and tips.

Some websites allow for two or more revenue streams for example, some websites have advertisers who advertise their services and products at a monthly fee or annual fee. But, to ensure advertisers renew their membership, advertisers need enquiries or business from the site. So, in this instance, you have 2 target markets 1) the advertiser 2) the visitor looking for services provided by your advertisers.

How will people find my website?

Well, here there are again a few options. The most popular marketing option is word of mouth(viral)  – companies swear by it and we tell our clients the same things – WORD OF MOUTH is powerful, so when your website is live and running – keep talking!

There are the normal traditional marketing channels that include:

  • Radio
  • Television
  • Newspapers
  • Magazines
  • Print media such as brochures, pamphlets, etc

Then, there are the online marketing channels which include:

  • Affiliate marketing
  • Pay Per Click Advertising or Advertising Campaigns
  • Google Ads (very popular, Pay-per-click model)
  • Newsletter Campaigns
  • Search Engine Optimization (SEO)

We, as the web agency, will assist you and guide in the appropriate direction when it comes to getting your website out there. Although our speciality lies in websites and search engine optimization, we have made various contacts over the years that we can recommend or forward you to for both web-related and traditional marketing companies / individuals.

How do I define how my site will make money?

This is always a tricky one and there isn’t one easy solution or answer. One needs to place a value on a service, but at the same time, when it’s a new concept and / or a new website, one needs to consider that getting your first client is almost always the biggest challenge.

To find out potential costing models / structures, we suggest doing the following:

  • Visit similar websites in both the same industry and other industries that have a similar website concept or structure
  • Do market research – ask people in the industry what they would pay for a particular service or membership or offering that is relevant to your website concept
  • Consider looking at overseas websites that are similar to your website concept – if you are building a website for South Africans, you more than likely find that a similar website is available overseas.

So, what now?

Put everything down on paper so it’s clearly defined and available for when you start the ball rolling.

Then, keep an eye on the Mammoth Solutions blog for the next phase article on “Building a Website”.