Search Engine Optimisation, or SEO, is a term that is thrown around quite liberally in the world of website development. It is an integral part of moving your website up in the Search Engine ranks and is, therefore, essential for you to understand.
A Search Engine is a tool that is designed to look for specific information from all over the internet. Common Search Engines include Google, MSN, Bing and Yahoo! When you have a website, your goal is to move it up in the Search Engine rankings so that it appears as near to the first item as possible. This will increase your chances of people clicking on your site when doing research on the internet. It will also increase the demand from advertisers to have their products on your page, for which you will receive payment. The process of ensuring that your website moves up in rankings is called Search Engine Optimisation.
This is done primarily through the repeated use of the most common words and phrases that you expect people to enter into the search field. For example, the Kruger National Park will choose keywords and key phrases such as “game reserve South Africa”, “game parks”, “Big 5” “South Africa holiday”, “South Africa accommodation” and so on. These words need to appear throughout the pages of the site in order for the Search Engine to recognise them and move the page up. As a page becomes more recognised by the Search Engine, it will attract a number of links from other sites. Link building carries much weight in the ‘eyes’ of the Search Engine.
Other writing tips to ensure optimal Search Engine Optimisation include:
- Using bullets and headings to break the text and including the keywords or phrases in them
- Repeating these words three to five times in every page without sounding repetitive
- Writing articles of at least 200 words each
- Adding links wherever possible
The text has to be original to ensure that your page is not blocked by the Search Engine on grounds of plagiarism. This is taken very seriously and is not worth the risk.
Ensuring that your website becomes respected and used by the Search Engines in a way that works for your advantage is a time-consuming task that requires patience and innovation. However, it is well worth the effort as your service or product enters the global market through a trusted Search Engine.